Netflix is cutting streaming quality to keep the internet from breaking




Netflix says it will reduce streaming quality in Europe for at least the next one month to prevent the internet from breaking under the strain of unusual usage due to the coronavirus pandemic.

The company is set to reduce the bit rate of all its video streams for 30 days.
In a statement, a Netflix spokesperson said:
“We estimate that this will reduce Netflix traffic on European networks by around 25% while also ensuring a good quality service for our members,” .
The announcement follows appeals from the European Union to Netflix and other streaming platforms to stop showing videos in high definition in order to prevent the internet from breaking.

The EU is particularly concerned about the huge strain on internet bandwidth, as many countries are on forced lockdowns to fight the spread of the coronavirus pandemic, with hundreds of millions working from home and more kids staying off school.

In a tweet on Wednesday, European Commissioner, Thierry Breton disclosed that he had spoken with Netflix CEO, Reed Hastings.

Breton has also called on individuals and companies to ” Switch to ‘Standard definition’ when HD is not necessary” to ensure smooth functioning and secure internet access for all.

According to Netflix, the new measure may result to a reduction in perceptible video quality for some users and no change at all for others.


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